Nov 21, 2018  
Catalog 2018-2019 
  
Catalog 2018-2019
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MB 317 - Marketing Research


Credits: 4
Examines the influence of research on strategic and tactical decisions in marketing and business. Topics include the overview of research design, the use of the Internet in marketing research, the application of research in creating promotions and brands, ethical and global challenges in research.
Prerequisites:  .
E. Lepkowska-White



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