Nov 21, 2018  
Catalog 2018-2019 
  
Catalog 2018-2019
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MB 214 - Foundations of Marketing


Credits: 3
A comprehensive assessment of marketing's dynamic role in contemporary global society. The course emphasizes the development of marketing strategies which reflect domestic and cross-national competitive structures and diverse marketplace realities. Topics include consumer analyses, target market identification, positioning, e-commerce, ethics, sustainability, and coordination of marketing mix-elements.  This course covers the following dimensions for studying management and business in context: I, III, V.
Prerequisites:  .
E. Lepkowska-White, C. Page, M. Sanghvi



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