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    Skidmore College
   
 
  Sep 20, 2017
 
Catalog 2017-2018 
  
Catalog 2017-2018
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MB 344 - International Marketing


Credits: 4
Examines the influence of cultural, political, legal, technological, socioeconomic, and physical environments on international marketing decisions. The course also covers the theory and practice of international marketing strategies. Topics include international planning, implementation and control decisions, international marketing research, international product decisions, global pricing, distribution, international advertising, and sales promotion. Special topics include green marketing, international e-commerce, and global marketing ethics. This course covers the following dimensions for studying management and business in context: I, III, V, VI.
Prerequisites:   or permission of instructor.
E. Lepkowska-White



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