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    Skidmore College
   
 
  Dec 18, 2017
 
Catalog 2017-2018 
  
Catalog 2017-2018
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MB 313 - Consumer Behavior


Credits: 4
An examination of the psychological, sociological, and anthropological theories related to consumer decision-making. With the goal of understanding of consumer behavior, motivation, memory, cognition, attitude formation and change, persuasion, learning, and value systems of cultures and subcultures. This course covers the following dimensions for studying management and business in context: I, III.
Prerequisites:  .
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